Should You Quit a Slow Moving Project?

My Newsletter was slow to add subscribers. Until this week.

Kit Campoy
4 min readNov 17, 2022


Photo by Ichad Windhiagiri on Pexels

Something weird just happened.

My newsletter started getting subscribers.

You don’t understand. This newsletter is old. It’s approaching two years, and my sign-up rate has been moving at a downright glacial pace.

I’ve thought about changing the name. I’ve thought about quitting. I’ve thought about ditching the paid version.

I should promote it more. I tried. I was committed to promoting it, but that got me nowhere too.

Getting that weekly email from Substack was depressing.

“After this week’s post, you got 0 new subscribers. Great job!”


Go me.

But, for some reason, I kept writing it. Every. Week. I. Kept. Writing. It.

The newsletter was initially only about me and what was going on in my life. That felt quite boring after a while. About six months ago, I changed my focus.

This was the most fantastic idea to ever hit the internet!

I was so tired of reading all this hustle advice.

You know, get up at 5am, workout, take a cold shower, “keep grinding”…Yeah, like, whatever. I will go out on a limb here and suggest that this doesn’t work for most people.

The only people I know who adhere to this schedule are twenty-something single dudes. No shade. This is just my reality.

Anyway, I was over it. After working full-time in retail, running a store with fifty employees, and building my writing gig on the side, I was exhausted. My guess is that other people were tired as well.

I was obsessed with the Swedish practice of fika — a daily coffee break — and I wanted to know what other people around the world were doing. I was convinced that other people would like to know too.

My newsletter would now be dedicated to taking breaks and encouraging people to rest. I wanted to know how people worldwide allowed themselves to take breaks and celebrate life.



Kit Campoy

I get to the point. Retail Leader → Freelance Writer. Leadership| Entrepreneurship | Writing| Web3|