Should You Quit a Slow Moving Project?
Something weird just happened.
My newsletter started getting subscribers.
You don’t understand. This newsletter is old. It’s approaching two years, and my sign-up rate has been moving at a downright glacial pace.
I’ve thought about changing the name. I’ve thought about quitting. I’ve thought about ditching the paid version.
I should promote it more. I tried. I was committed to promoting it, but that got me nowhere too.
Getting that weekly email from Substack was depressing.
“After this week’s post, you got 0 new subscribers. Great job!”
But, for some reason, I kept writing it. Every. Week. I. Kept. Writing. It.
The newsletter was initially only about me and what was going on in my life. That felt quite boring after a while. About six months ago, I changed my focus.
This was the most fantastic idea to ever hit the internet!
I was so tired of reading all this hustle advice.
You know, get up at 5am, workout, take a cold shower, “keep grinding”…Yeah, like, whatever. I will go out on a limb here and suggest that this doesn’t work for most people.
The only people I know who adhere to this schedule are twenty-something single dudes. No shade. This is just my reality.
Anyway, I was over it. After working full-time in retail, running a store with fifty employees, and building my writing gig on the side, I was exhausted. My guess is that other people were tired as well.
I was obsessed with the Swedish practice of fika — a daily coffee break — and I wanted to know what other people around the world were doing. I was convinced that other people would like to know too.
My newsletter would now be dedicated to taking breaks and encouraging people to rest. I wanted to know how people worldwide allowed themselves to take breaks and celebrate life.